EBONY FASHION FAIR

Hiring an external PR agency, with the experience CalComm PR has, is cost-effective and succeeds in getting vast public media exposure. For example, the local organization that sponsors the Ebony Fashion Fair--the world's largest traveling fashion show-- worked on getting exposure for the show for many years using hardly any public relations, and only a small amount of advertising, resulting in two newspaper articles and empty seats at the show. Then they hired CalComm PR who infused new insights and news angles into the project. The agency also developed a new marketing strategy--a kick-off celebration in advance of the show. The kick-off was held at the Red Cat Jazz Cafe in downtown Houston . The event gave the local organization the opportunity to meet the community in person, give away tickets and prizes, and to establish a positive relationship with individuals who can influence the success of the show. CalComm PR got for the client exposure in the Houston Chronicle , spot coverage on News 24 Houston , every African-American newspaper in Houston, plus guest appearances on Fox 26 The Black Voice , “The Benny Boone Show” KRBE-FM , Power 97.5 Community Affairs with Guy Lambert , KTSU-FM and News 2 Houston Saturday Morning . Attendance at the 2002 and 2003 show increased 20 percent from previous years.

TRUBODY SHAVING GELS

CalComm PR is helping Chosen Group Inc. launch a new natural shaving gel product for men and women called TruBody Shaving Gels. To launch the product and heighten media attention, CalComm PR prepared a marketing plan and public relations strategy that included mailing media kits to news outlets nationwide, appearances at trade shows, news release writing and research and development. Public response to the product has been positive. Media companies that have run or are planning to run articles on the product include, Houston Chronicle, Houston Informer & Texas Freeman, Houston Style Magazine, Houston Fitness and Sports Magazine, USA Today Magazine, Black Men Magazine, College Outlook, Ms. Fitness Magazine, Minorities and Women In Business, WORC-AM (Worchester, Mass.), MOJO Radio (Canada), Taste For Life Magazine, Vegetarian Time, American Press Service and Features Syndicate, Ascher Features Syndicate and Study Breaks Magazine.

NATIONAL CONFERENCE OF BLACK MAYORS

This organization comprised of black mayors from across the U.S. , called on CalComm PR in 2003 to facilitate media relations with the Houston media during the annual convention in April 2003. The event received local media coverage from every TV, print and radio news outlet in Houston before and after the convention.

UNIWORLD GROUP INC.

UniWorld Group Inc., a well-respected public relations agency in New York City , called on CalComm PR to coordinate and manage a photo opportunity for the Ford Motor Company/Diversity Inc.com Scholarship Awards Program at a Ford dealership in College Station , Texas . The photo opp featured a giant check of $5,000 that was presented to a student at Texas A&M University . At the photo shoot, our agency managed the photographer on-site, interfaced with on-site press and coordinated interviews and kept UniWorld updated on press coverage in the College Station market. The photo opp got rave reviews from the Ford Foundation as well as UniWorld Group Inc.