Because the consumer has a big appetite for news, more companies, organizations and individuals are relying more on media relations to get the word out. Members of the media are a big influencer, and with the swelling of news-related programming on cable, TV networks and the Internet newswires, more stories are needed to fill the time and space. This agency does not buy media, but we maintain a database of reporters and editors from all media that includes the beats they cover and what type of news-related material they like to receive on behalf of our clients.